![]() ![]() NCOA (National Change of Address) is a database of all new address information filed with the USPS. Vendors offering this service have to apply annually to keep up with the latest USPS guidelines. Postal Service that corrects and standardizes address elements like zip codes and misspelled street or city names. They must be done in order to produce a list for pre-sorting mail and for the laser and printing machines.ĬASS (Coding Accuracy Support System) is a certification offered by the U.S. Here’s an introduction to CASS-certification, NCOA, pre-sort, and de-duping,and their crucial role in your data processing. Again, a variety of tools can be used to make sure you’re proceeding with the best possible lists. It can’t be said often enough: without accurate data, your campaigns will not be successful. Postal savings can also be achieved by carefully and constantly managing your data. Otherwise, you’ll create a bad first impression with your audience and hurt your branding. Pro tip 2:Īlways use high-quality graphics and photos (300 dpi or over) that best support your messaging and offer. Limit your selling to one or a few products or services … and that’s it. ![]() You want your customer to quickly understand what it is you want them to do, how they’ll benefit from it, and how to proceed. Pro tip 1:ĭon’t try to make your mailer do too many things by including lots of copy or images. 009 is okay if the height goes over 4-1/4 inches or if the length is greater than 6 inches.Īre postcards more your thing? This post focuses only on postcard design. Length: minimum of 5 inches and maximum of 10.5.Height: minimum of 3.5 inches and maximum of 6 inches.If you want nitty gritty specifics, please refer to this helpful guide to tabbing. Below are the self-mailer basics to use as a check-point. Here is a specific example, on folded self-mailers (FSMs) they must meet clear-cut tabbing requirements in order to pass muster. Vendors should be experts at direct mail design and how it can be maximized to flow through USPS’s processing equipment. After all, they give marketers a nice amount of flexibility in offering products and services to both consumer and commercial customers.īut you’ll need someone that can help you and your mail to get through the postal system and to your customers’ mailboxes. Let’s face it: postal regulations can be kind of complicated, and not without good reason. To achieve great ROI on your direct mail, find a direct mail vendor that knows the ins and outs of the USPS.Ħ Ways USPS Expertise Can Improve Your Direct Mail To keep up with these changes, it’s smart to reach out to vendors that have extensive printing expertise and outstanding customer service working with marketers of all sizes and budgets. And thanks to over 200 federal laws, the Postal Inspection Service ensures that the mail stream is secure for both mailers and customers.Īt the same time, wringing inefficiencies from the postal system (and reducing costs) has been an important factor, like never before, in driving how mailing campaigns are now being designed and implemented. If it were a private company, its revenues would put it high up on the Inc. It processes and delivers over 154 billion pieces of mail a year to 156 million residential and business addresses across the country. ![]() ![]() It gets no tax dollars for its operating expenses. Remember, the USPS is a powerful institution. Postal Service system while also saving you money and time. You need a full-service company that can help you develop customized solutions to get your mail into the U.S. When planning your direct mail marketing, you need more than a mere printer on your side. ![]()
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